Pilar de la Horadada is a coastal town located at the southern tip of the province of Alicante , within the Valencian Community , and is the southernmost town on the Costa Blanca . With a privileged Mediterranean climate, high-quality beaches, and a welcoming atmosphere, this destination combines tradition, tranquility, and a modern tourism offering, making it ideal for both holidays and long-term stays.
The main attraction of Pilar de la Horadada is its coastline, comprising over 4 kilometers of shoreline with fine sandy beaches and natural coves. Highlights include Playa de las Higuericas , Playa del Conde , Playa del Puerto, and Playa de Mil Palmeras , many of which have been awarded Blue Flag status , are equipped with amenities and promenades, and are highly popular with families, sea lovers, and water sports enthusiasts.
The town center retains a traditional character, with lively squares, local shops, and a vibrant social life year-round. The municipality also promotes active tourism, offering bike paths, coastal routes, water sports, and an excellent selection of nearby golf courses, such as Lo Romero Golf , one of the most renowned in the area.
The cuisine of Pilar de la Horadada is based on seafood and produce from the Mediterranean, with rice dishes, fresh fish, and traditional Valencian cuisine taking center stage. Thanks to its excellent connections with Orihuela Costa , Torrevieja , and the Region of Murcia , as well as its wide range of tourist apartments , hotels, and services, Pilar de la Horadada has established itself as a well-rounded, peaceful, and highly regarded destination on the southern Costa Blanca .
